Exceptional Energy Launched in India

The successful WLPGA Sub-Continent Regional Summit held on 15 February in New Delhi - "LP Gas: Exceptional Energy for the Sub-Continent" –marked the official launch of the Exceptional Energy brand in the region.

One of the key initiatives in this phase of the regional roll-out was the go-live of the Exceptional Energy website for India (www.exceptionalenergy.com) giving the region autonomy over regional content for news and events whilst also staying under the Exceptional Energy website family.  As with all regional websites, the content will be managed by the Indian Auto LPG Coalition and it’s a very welcome addition to the growing number of regional versions of the brand site.  The Summit was also preceded the evening before the event by an Exceptional Energy Cocktail Reception at the Taj Mahal hotel where guests were able to sample the specially created and unique ‘Exceptional Energy’ cocktail mix and network with fellow industry professionals.   
Building a buzz to the wider public Whilst the summit and cocktail reception raised awareness to the industry stakeholders it is also critical to raise awareness of LPG, and the benefits that using LPG can bring, to the wider public – to the end-user. WLPGA organised a three day bike rally across New Delhi to try to build exactly this kind of buzz.  Five motorbikes covered up to 60km per day, driving through the most populated commercial and residential areas of the city complete with pillion passengers wearing LPG cylinder costumes.  The event did indeed create quite a buzz.  Coupled with a series of radio spots on Radio Mirchi in Delhi and a similarly popular FM station in Mumbai, anyone spotting the bikers was encouraged to take part in a live radio phone-in and win a prize.  Literally hundreds of people called in giving Exceptional Energy a great boost beyond the traditional industry stakeholder database.        To find out more about how Exceptional Energy can enhance your own branding initiatives, contact Alison Abbott, WLPGA Communications Director (aabbott@worldlpgas.com)